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Does your opinion influence your marketing activity?

Eric Wittlake (@wittlake) over at B2BDigital.net asks a poignant question in a recent post on the dangers of opinions in marketing: How does your opinion influence your marketing activity? It’s a...

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How Social, Mobile, and Video Content Is Influencing B2B Buyers [Infographic]

Last week we discussed how to create a B2B content-centric ecosystem so that B2Bs can be better prepared for today’s B2B buyer. This is a followup post based on a recent IDG study published by BtoB...

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